Episode 5

Interview with Marc Giusti from Veloforte

Your Host
Special Guest

About this Episode

Episode 5 of The Remarkable Business Show and it's super-tasty!

Welcome to Episode 5!

A big question for you... how is your year going? Do you actively have a sense check and make sure you are on track? May I suggest that you shouId?

In this episode, I talk about my weekly review which I'm confident can help you. It doesn't take long and fits nicely with the quote of the show...

I also look at the tenth-anniversary of the iPhone which has just passed and I cover the areas of our life and business that have been transformed by this wonder-in-our-pockets. I also mention the possibility of the future iPhone (8 or Pro?!) where authentication is ambient and perpetual - Rene Ritchie brought this up on a recent post and it makes a whole heap of sense.

This episode's interview is with a super guy called Marc Giusti. Marc is the Founder of Veloforte - a new range of clean and tasty nutrition products created specifically to support sustained performance during endurance activities.

Veloforte’s adaptation from authentic family Panaforte recipe to credible nutrition for endurance activities’ was masterminded by the brand’s co-founders, husband and wife team Marc and Lara Giusti.

Motivated by Marc’s personal journey back to fitness following an operation, in combination with deep disappointment with existing synthesised mass-market, performance enhancing gels, bars and powders – Lara began by adapting the family’s version of the ancient Italian fortifier…Panforte.

Created from a delicious blend of fruits, nuts and spices and a specialty of Siena in Tuscany, Panforte has been made by generations of the Giusti family. Baked by spice sellers, who were the pharmacists of the day, as early as the 13th century Panaforte was held in high regard not only as a food but also as a cure - a fortifying cake to restore health & vitality, by virtue of the presence of spices in its dough.

Marc and I enjoyed a terrific chat where we covered a huge amount about setting up a Remarkable Business.


-- how the business came about
-- the challenges of a startup selling a physical product
-- the marketing that really worked
-- a brand as well as a product
-- the opportunity to challenge as a startup
-- the power of being small
-- testing in the real world
-- how he connects with customers and prospects
-- the advice he would give to a company growing...
-- the importance of the business plan AND investment plan

Quote of the show

*“Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking.

Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.”*

  • Steve Jobs

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The full transcript is available over on the right-hand side of the page at http://www.remarkable.fm

HUGE thanks to Howard and Harry at Engine7 for their audio wizardry and coffee - they are learning slowly. No Mellow Birds please.

Thank you for listening, I really appreciate your valuable time.

Thanks for joining me again on this episode of The Remarkable Business Show. Let me know what you think of the show by sending me an email to jon at jonmoss.co.uk

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